3,500 missed calls a month. Then zero.
How Novalty deployed AI voice agents across 12 UK bowling and family entertainment venues, and captured every call that was previously lost.
A national chain losing bookings every night it was open.
Superbowl UK operates 12 venues across the country. Every Friday night and every weekend, the phones ring, families wanting to book lanes, birthday parties, group outings. But a busy venue is a loud venue, and staff on the floor can't always get to the phone.
Even when staff did pick up, they often couldn't complete a booking on the phone, callers were told to visit the website and do it themselves. Every dropped call and every deflection to the website was a booking handed to a competitor. Before you even count the after-hours calls, the estate was leaking six figures a year.
One week to live across all 12 sites.
Novalty built a custom AI voice agent for each site on Vapi + Twilio + Make.com, trained on every venue's hours, prices, party packages, and booking flow. No two agents are the same, because no two venues are.
Every call answered. Every booking captured. Every escalation clean.
The numbers don't lie.
This is what a typical month looks like across the estate, steady, repeatable impact.
Every venue, every call. Fully transparent.
Every site, every call, nothing hidden. Here's the average monthly call volume the AI now handles across all 12 venues.
The playbook is proven. Now it can be yours.
If you run a chain, bowling, bars, restaurants, lounges, family entertainment, the pattern is always the same. The busier you are, the more calls you lose. And the calls you lose are the bookings you never knew you had.
- Peak-time calls staff can't get to
- After-hours calls that go to nothing
- Booking flows that require the caller to hang up and self-serve
- No way to know how many bookings you're losing
The fix is the same too: one AI agent per venue, live in a week, every call answered, every caller booked or handed off cleanly, and real numbers in your inbox every morning.